What your next business web site needs to do?

The recent post at Business Blog Summit – Starting a business blog: what does your next web site need to do? – highlights a topic that small business owners should consider as they look at launching or re-launching a business website. The variety of functionality that most businesses seem to want are, in fact, found in blogging tools. The trick is explaining this functionality in terms that business owners can both appreciate and apply to their marketing and e-commerce needs.

It is tempting to go into great detail about the amazing features of systems such as WordPress, Joomla and Drupal that enable the sharing of website content in various formats. However, I think the more relevant conversation is looking at how these tools can offer a means to put content on the internet and facilitate its update on a regular basis. Small business owners are busy enough without having to view their website as yet another “ball” that they have to keep in the air while running their business.