Ideas Aligned
Information Services for the Global Community
The mission of Ideas Aligned is to deliver information services and web-based training to improve the impact and effectiveness of our clients' services and products.
Information Services
Marketing research and competitive intelligence are the primary services that Ideas Aligned provides. The US and global market require constant monitoring and evaluation for opportunities and threats to any business operating either locally or internationally. Competitor profiles are one way of being aware of what other organizations are doing in your marketplace. Research and analysis of managers and industry leaders is another means of reducing your business blindspots and identifying new opportunities for growth.
Web-based Training
An increasingly effective means of connecting with clients and employees is through online training. Ideas Aligned can develop an online training program based upon your customer support materials and then establish a standardized training system. Using web-based tools such as GoToMeeting, cost-effective training sessions can be delivered to your clients or subscribers to provide a personalized level of support. During online training sessions, your clients will be able to ask specific questions and receive detailed answers when learning about your products and services.
There are several options for developing a thorough institutional memory for client or employee training. Basic word processing documents or simple HTML pages can capture the structure, flow and content of the training. Another option is to establish a wiki or blog in order to capture feedback, FAQs or best practices that will ensure continuity throughout the life or your training program and company operations.
Content Development
The flow of information has increased in recent years and is expected to continue to grow in the foreseeable future. Internal information managent is an ever-present need and thee are excellent tools available for use in business at limited or no licensing costs. Wikis, blogs and intranets are making it possible to create a valuable library of knowledge for any sized business today. The challenge is establishing a means of organizing and catergorizing the electronic content and then standardizing the ongoing growth, an application, of the stored knowledge.
Your organization's website is a critical aspect of your operations. It is a tool for keeping clients informed and publicizing the value of your products or services. The content on your site should be as current as your organiztion's plans for the coming month. Ideas Aligned can support the update and management of your site's content through content management systems (CMS) or through direct coding in HTML.
The Value to You
There is a difference between knowing you should manage your information and actually putting a plan into action. Ideas Aligned works with you to deliver the information services you need and ensuring they are aligned with your business or organization's strategy to enable growth and increased effectiveness.
Contact Ideas Aligned to discuss how your information needs can be met through our services.