Content Creation
The information in your website or promotional materials should be unique and clearly understood. Content development may take time but the results should always help you achieve the goals needed for your organization or program.
I believe that creating content should be a collaborative process based upon your business and organizational needs of the present with an eye towards the future.
Writing for your audiences
You should always have an audience in mind when developing content. A common practice is to use personas to identify the characteristics of your primary and secondary audiences. These personas become nearly-real people who will be looking for services and value from your website or organization. Working together, we will develop succinct and focused messages that truly speak to the needs of your audiences. And, instead of being an unending process, we will work to achieve specific, measurable goals. These goals, in turn, will make it easier to update the content as your communications needs change.
Format & Delivery
Content can be delivered in HTML, plain text and MS Word. The format will always be determined by how you intend to use your content: email, web page, printed document or online advertisement.